Get to know our people & principles

Our leadership

Together, we bring experience from venture building, artificial intelligence, open source, energy and government. The team is led by Lucy Yu, who has nearly 20 years of expertise in technology, policy and regulation. She has led teams in the UK government, the UN and worked for some of Europe’s brightest start-ups.

Lucy Yu



Alex Howard

Director of Research


Engagement Team

Olivia Rex

Head of Public Affairs


Stephen Lorimer

Partnerships & Community Lead


Izzy Woolgar

Comms & Marketing Lead


Debbie Hedley

Executive Assistant


Research Team

Tom Phillips

Research Data Engineer


Stephanie Chan

Data Scientist


Ryan Jenkinson

Data Scientist


Daniel Lopez Garcia

Research Analyst


Our charter

100% mission

No commercial distractions.

Focus on impact

We prioritise projects that make impact, not ones we think are interesting.

Learn fast

We act like a tech start-up. We apply lean and agile principles to the problems we solve. Continuously experimenting, learning and building robust datasets and models.

Be open

Our reports and models are free for anyone to use, challenge and build on.

Embrace diversity

We invite in new ideas, embrace rich data sets and work with people from different backgrounds. From economists and data scientists to policy experts and information designers.

Make change happen

We get people together, inspire change and most importantly, make change happen.

Our founder


We were founded by Octopus Energy in 2021. The granularity of their data provides us with an unparalleled insight into current consumer behaviours in the energy landscape across the world.

Whilst we are powered by Octopus Energy, we are ultimately autonomous and are a separate legal entity. We are not a revenue-generating organisation and have no commercial distractions. We are here to build tools that enable decision-makers to help us achieve net zero.