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Leading experts in tech, AI and engineering, with a deep knowledge of the energy sector

By pairing innovative datasets with technical knowledge, we extract value and insights with important implications for people interested in the energy transition, from policy-makers to researchers and regulators.

Our relationship with Octopus Energy means we have an unparalleled insight into the energy behaviours of today – and what that means for tomorrow.

We were founded in 2021 by Octopus Energy – the global energy tech disruptor.

As an innovative and high-growth company, Octopus has access to millions of progressive energy customers with billions of corresponding datapoints. Octopus operates in 14 countries and serves 25 million customers globally through its Kraken platform. This ‘living lab’ enables us to understand the real behaviours of people and businesses. Research in this field often relies on top-down models of the world, built with average values. This fails to represent its true complexity. We don’t work with averages as inputs, or outputs. 

This dataset informs our data-driven, people-first approach. Yet as an autonomous organisation with no commercial distractions, we set our own research agenda.

Our approach

Building a future energy landscape that works harder for people and the planet means that we focus on the interconnection between four critical players in the energy transition: consumers, businesses, the grid and places.

For each of these players, a combination of changes to behaviours, technologies and policies can help realise a greener, smarter energy system. We study how this can most effectively be achieved by conducting independent research, building products, collaborating with academics and forming commercial partnerships.

Our future energy landscape vision:

Consumers

BEHAVIOUR
Consumer interaction with the energy system is easier and more convenient, resulting in more intelligent energy usage.

TECHNOLOGY
The adoption of smarter, cheaper and more connected low carbon technologies (LCTs) results in behaviour change, through automation or improved engagement.

POLICY
Policies enable a faster, fairer and more affordable transition and position the ownership of LCTs as a ‘no-brainer’ opportunity.


Business

BEHAVIOUR
Future business models enable organisations to become grid assets and participate in energy trading. New models create opportunities for businesses uniquely dependent on energy.

TECHNOLOGY
Businesses adopt LCTs with ease and at scale. These technologies enable more efficient supply chains and operations.

POLICY
Strong investment propositions make the adoption of new energy technologies viable and frictionless for businesses.


Grid

BEHAVIOUR
Distribution Network Operators transition to a service-based model, providing opportunities for clients to participate in energy flexibility. The grid views ‘everything-as-an-energy-asset’.

TECHNOLOGY
The grid uses smart technology and algorithms to run on 100% renewables, leveraging more connected and controllable energy assets.

POLICY
New markets maximise the benefits of renewables for consumers.


Places

BEHAVIOUR
Places are a medium through which people understand and engage with the energy transition - and place leaders champion a people-centred evolution.

TECHNOLOGY
Place leaders spotlight technology and innovation as key enablers that help us reach a greener, smarter future for energy.

POLICY
Policies accelerate region-specific, people-centred energy projects that support the grid.