Our relationship with Octopus Energy means we have an unparalleled insight into the energy behaviours of today – and what that means for tomorrow.
We were founded in 2021 by Octopus Energy – the global energy tech disruptor.
As an innovative and high-growth company, Octopus has access to millions of progressive energy customers with billions of corresponding datapoints. Octopus operates in 14 countries and serves 25 million customers globally through its Kraken platform. This ‘living lab’ enables us to understand the real behaviours of people and businesses. Research in this field often relies on top-down models of the world, built with average values. This fails to represent its true complexity. We don’t work with averages as inputs, or outputs.
This dataset informs our data-driven, people-first approach. Yet as an autonomous organisation with no commercial distractions, we set our own research agenda.